Real Estate News

How to cold call the right way in real estate

Cold calling is a scary prospect for a lot of people, even for good salespeople who spend a lot of time on the phone. The reason for this is simple: Talking to unsuspecting strangers on the phone sucks. Here's how to overcome fear and successfully cold call.

Dear Marketing Mastermind: Developing your brand through content marketing

“Know thyself” is the great philosophical maxim, and it's the foundation of all great marketing. I reached out to Stacey Cohen for the three questions she answers again and again from clients to help you begin thinking about your brand. Here are her expert insights into personal branding and how it can help you grow your business.

WATCH: The best chatbots and how they work

Julio Orozco with Intero Real Estate and Kelly Noble Mirabella with Stellar Media Marketing take the Inman Connect stage to give us the 411 on chatbots for real estate.

Luxury real estate brokerage wins prestigious design awards — again

Daniel Gale Sotheby's International Realty won awards for print campaigns from Graphic Design USA for the third consecutive year.

Permitting slowdown has cost the US 6.3M new homes

From 1985-2000 there were 3.9 single-family home permits issued annually per 1,000 residents, but that number has declined significantly in the past decade. Since 2008, there have been just 1.8 single-family home permits issued every year per 1,000 residents.